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There is a gaping hole that exists between corporate financial goals and the constantly growing slate of product initiatives. When that gap exists, every market opportunity and every product idea seems like a good one. It’s a path of distraction that’s stifling the growth of many organizations. Product management and product marketing teams collectively own the responsibility for closing the “strategy gap.” Through no fault of their own, few product teams are structured to close that gap. It’s time for a new class of product manager and a new gauge for measuring success.
“For many organizations, traditional product management and marketing practices can only take them so far. I love the conversational format of Global Product Management Talk to get new ideas out there because the dialogue is much more valuable than a one-way monologue that's typical of most web-based communications,” commented Mansour.
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