Questioning The Marketing Mix w/ Jeff 'SKI' Kinsey

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Jeff 'SKI' Kinsey, Entrepreneur & Author, @consultski Questions The Validity Of The Four P's And The Notion Of The Marketing Mix For Product Management 

Jeff 'SKI' Kinsey talks with Cindy F. Solomon of The Global Product Management Talk and Brianna who is completing her MBA and working with brainmates December 19, 2011

Jeff says:  “I have participated in several sessions and have listened to a number of Product Mgt Talks on blog talk radio and find them of great value.  I am excited to share my thoughts concerning the Marketing component with the Global Product Management Talk community. " 

Mentioned resources, books & links: