Global Product Management Talk

Product Portfolio Management w/ Veronica Figarella, PM

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Veronica Figarella, Product Management Professional, Leads Discussion About Effectively Managing Multiple Products

Today’s businesses are faced with reacting to the increased speed to market for new products, delivering shareholder value for existing products and allocating relevant resources, including people and money, to current and future projects. As a result, product portfolio managers are faced with legacy problems of too many projects underway and determining which, if any, are worthwhile.  They must alleviate issues of limited resources spread too thin and across too many projects, projects taking too long to get to market and a pipeline full of too many low value projects. Product portfolio management is about resource allocation to achieve corporate product and innovation objectives. Companies without effective product portfolio management are doomed.  This discussion will identify some tools and experiences to improve the demanding task of managing multiple products. 

Resources: http://bit.ly/vmAFcC

Tags:
product
management
marketing
software
development
Broadcast in Management
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archived

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