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Tim Returns after Laser Surgery for Dissecting MABUSHI with a Laser
MABUSHI is the bane of product marketing and continues to run rampant, especially in the high-tech space. It's altogether too easy to get excited about a new feature set but customers rarely buy feature sets - they usually buy solutions to their problems. Effective product marketers truly recognize how their products address those problems.
This session will focus on how to cut through your own fluff and get to who really cares and what's important to them. Tim C. Johnson is a Product Marketing expert and Author of the "It's About Value" product marketing blog dedicated to ridding the world of MABUSHI (look up the definition at value-prodmktg.blogspot.com). Johnson has 20+ years of sales and marketing experience in software ranging from end-user applications to development tools, databases, ERP, systems management, security and cloud
Background resources: http://pack.li/21
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