The Week's Biggest PR Trends With Peter Himler

Our guest this week is Peter Himler, founder and principal of Flatiron Communications LLC, a PR/media consulting firm in New York. Himler most recently served as Chief Media Officer for Edelman Worldwide, following 11 years with Burson-Marsteller as head of the agency's U.S. corporate and strategic media team and its worldwide spokesperson. Prior to B-M, Peter was media director for six years at Cohn & Wolfe, which followed five years at Hill and Knowlton where he led H&K's broadcast and consumer media relations group. He began his career with three years at the NYC entertainment PR firm of Robert Zarem Inc. In 2005, PR News named Peter its "PR Professional/Media Relations Executive of the Year." That same year, PR Week awarded the PR program he led to build the World War II Memorial in Washington D.C. as its "Public Sector Campaign of the Year." Peter's blog, "The Flack" recently was awarded a "2006 PR News Platinum Award" as the year's best blog.