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Integration – Making Your Social Media Engagement Strategy More Effective

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PRMKTGCamp

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Looking to improve your social media engagement strategy? Join: Joseph Moran – Collaboration Solutions Architect, Cisco Shari Forman – Director, Online Communications and Social Media, American Express Dan Greenfield – Producer, PR+MKTG Camp for a discussion on ways to integrate your PR and marketing strategies to better engage your target audiences and key influencers. Many PR and marketing professionals recognize the importance of aligning PR, marketing, sales, customer service and community moderation in their social media strategies, but are not sure how to do it or how to take a leadership role. Topics to be discussed: Engaging B2B vs B2C audiences Clarifying roles and responsibilities Identifying strategies to better align engagement and business objectives Measuring the impact of collaboration Feel free to take the Integrated Social Media Engagement Survey (http://www.surveymonkey.com/s/R6XRJ3Y) to help us baseline attitudes of PR and marketing professionals about integration and engagement and possibly win a free ticket to PR+MKTG Camp East on Thursday, October 28 in midtown New York (www.prmktgcamp.com/Events.html)

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