MediaPost’s Mobile Insider columnist Steve Smith is duly intrigued by BlogTalkRadio’s new mobile application.

“Theoretically, a blogger could use the phone to make audio posts throughout the day just by calling them in,” he writes. “Subscribers could access the entries anytime simply by dialing into the voice channel.

But extrapolate that model to brands and marketers. Promotional events, film premieres, celebrity interviews – just about anything that can be recited – could be turned into an on-demand call-in blog.”

To read the full MediaPost column, click here.