In a March 30, 2009 story titled “How Walmart Owns the Concept of Value Online,” AdAge cites BlogTalkRadio’s recent partnership with the powerhouse retailer.

“The highest-impact digital initiative yet for Walmart appears to be the recent launch of the Twilight DVD, which set a record for preorders on its website in March,” reports the leading advertising-industry publication.

“Behind those sales was a social-media program that included a microsite for moms and daughters and an exclusive interview with Twilight cast member Taylor Lautner on Blog Talk Radio.”

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