"Caller, You're on the Air", By Paula Schleis, Beacon Journal business writer, sums BlogTalkRadio up with this subhead: ALL YOU NEED IS A PHONE, COMPUTER.

Since becoming the public relations coordinator for BlogTalkRadio in August, Luke Armour said the Web site — which allows people to host their own free, live call-in talk shows — has surprised him in two ways: What it's used for. What it's not used for...

Thousands of average Joes have turned themselves into talk-show hosts, lining up guests to interview and inviting callers to join in their discussions...

"Many of our hosts had a passion for something and now have hundreds or thousands of listeners and get to talk to their heroes, icons and idols," Armour said.

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