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Valerie CabreraConversation with Valerie Cabrera
Interview on Wednesday October 14th, 2009
Setai Hotel, Miami Beach/Funkshion Fashion Week 2009
By Marie-Junie Pierre
Dominican born, Valerie Cabrera was the T-shirt design winner for this year’s FUNKSHION Fashion Week in Miami Beach. The 21 year old Miami International University & Art Student’s design was chosen as the winning design for its capture of the “True Taste of the Caribbean.” The Contest which was developed as a partnership between Presidente USA and Miami International University of Art Design invited MIU’s fashion students to submit their designs in accordance with Presidente’s multi-cultural brand philosophy. As part of its involvement in this year’s FUNKSHION Fashion Week Miami Beach, Presidente Light was an Official Presenting Sponsor of the fashion show, “A*MUSE” by Richie Rich, featuring Pamela Anderson. According to Presidente, Valerie’s design which consisted of a Presidente bottle on the left side of the tee shirt with a series of fashion forward messages was the most compelling and unique representation of the brand. Ms. Cabrera’s t-shirt was unveiled to the media on Wednesday October 14th, 2009 in Miami Beach, Florida and made available to the media as a special gift during FUNKSHION Fashion week.

Premier Guide Miami’s Marie-Junie Pierre got a chance to conduct a one on one interview with Ms. Cabrera at the Setai Hotel on the same night her T-shirt design was revealed to the public.
PGM:  On behalf of Premier Guide Miami, I congratulate you on winning the FUNKSHION Fashion Week T-shirt Design Contest.

VC:      Thank you.

PGM:  Did you ever imagine that you would emerge as the winner of the FUNKSHION Fashion Week T-shirt Design Contest?    

VC:  I had no idea that I was actually going to win. I do not know how to draw and I designed the T-Shirt in the Computer with Paint, which is a very simple program. I think they really liked the concept of my design and this is why they chose it as the winning design.

PGM:  What did you have in mind when you were designing this T-shirt?     DSC_0141

VC: I’m from the Dominican Republic and as you know, Presidente is a Dominican beer. Since I was very small, I grew up seeing how they work. They always try to incorporate the concepts of the sun, the country and the Caribbean into their events. I wanted to see how I could use those same concepts in Fashion.

PGM:  I think those concepts are well reflected in your design. Do you have any plans of coming out with your own line or delving a bit more into the fashion designing industry?    

VC: I am actually considering working for a big company as a buyer, doing styling, public relations or working as an event organizer. I don’t have any work experience so I’m still unsure what my next step will be.

PGM:  What are you studying right now at the University of Miami?

VC:      I am studying Fashion Merchandising which is Marketing and I am actually in my second quarter in the program.

PGM:  Do you think you were able to incorporate what you learned in your studies at the MIU in your design?     

VC: I definitely do. They teach us a lot from fashion to business. We take Public Relations classes as well as Business classes and the program incorporates a little of everything. I think that what I learned helped me tremendously during the designing process.

PGM: Do you have any encouraging words for other students who might be interested in entering this contest in the future or pursuing a career in the fashion industry?

VC: I would tell them to give it a try if they feel it’s really right for them. The outcome might be really good. This is exactly what happened in my case.

PGM:  Well, thank you so much for meeting with us tonight. We wish you the best in your career.

Premier Guide Miami thanks Elliott Stares Public Relations (ESPR, Inc.) for coordinating the interview with FUNKSHION Fashion Week T-Shirt Contest Winner, Valerie Cabrera.

Pamela Anderson and Richie RichValerie Cabrera

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