From Sweden to Miami: The Koenigsegg
Conversation with Kim Pemberton
Director of Marketing, North America
By: Daedrian McNaughton
The rarest of them all, the Koenigsegg has been previewed at various
high profile events throughout the US to bring more exposure to the
brand. Some of the events include Festivals of Speed Orlando, New York
Auto Show, Universal Auto Sports in New York and Festivals of Speed
With lines of perfection, sparkles like diamond, how could one
resist previewing the Koenigsegg on the lawns of the Epic Hotel Miami,
for festivals of Speed Miami. The Koenigsegg was the rarest of exotic
cars in a gathering of luxury auto and supercars on display. It is
dubbed the fastest super car and it is environmentally friendly. It was
no surprise when this particular car started receiving keen interest by
spectators, as they are seldomly seen in the US. They are widely known
throughout Europe and Koenigsegg’s biggest market is in the Middle East.
Chrisitan von Koenigsegg is the brainchild behind this speed machine.
He grew up dreaming of creating the perfect sports car, and in 1994 he
launched the company and the ultimate sportscar. The Koenigsegg group (a
swedish company) has recently partnered with SAAB Automobile AB, which
will own 100 percent of SAAB. According to reports, it is a move that
will improve the SAAB brand into a more high-end automobile.
In the coming year the brand will be expanded to regions such as
California, and increase its limited production to an additional 6 or 7
cars in the US. There are currently 8 Koenigsegg in the US, 2 in
Florida, one which is owned by a private collector in Naples, Florida.
The CCXR is definitely a collectors car, as it cannot be driven at
maximum speed on any of Miami’s congested streets. If you intend to add
to the record of the highest speeding ticket in the US, you should
definitely take it for a test drive in the early morninng on I-95.
Koenigsegg was awarded the fastest production car in the Guiness
World Record. The CCXR was also listed in Forbes Magazine as the sixth
most beautiful car in history. It carries a premium price tag of $1.4
million, and built to the highest standards.
PGM: Give us an overview of the Koenigsegg.
KP: This particular car is a Koenigsegg CCXR it is owned by
an individual in Naples. We actually built 2 models the CCX and the
CCXR. The CCX is a carbon fiber body, the engine is a 4.7 litre 806b
horse power engine. The CCXR has an 880 horse power engine, and is using
e85 bio fuel, the horse power is increased to 1018. We will build
probably around this time next year 20 cars, of which 6 or 7 will come
to the United States. It is a very limited production car. It is a
custom built car for the individual themselves and we are just getting
into the United States looking for a couple theatres, one for the east
coast, and one for the west coast to represent the product and we are
excited about bringing it to the United States.
PGM: Why have you decided to showcase the Koenigsegg here at Festivals of Speed?
KP: Joe Sabatini, who does Festivals of Speed is a good
friend of mine. He asked me, if I could bring a Koenigsegg for the show.
That’s why we are here, and also it gives us a chance to show the car
to some people who are not familiar with the car. To gain some exposure
for it, now that we are going begin marketing in the US.
PGM: How are people responding to the Koenigsegg?
KP: Many people have heard of the car and haven’t seen it,
and that’s the case. There are only two of these cars in florida and
only 8 of them in the US, so its not a car that you are going to see
everywhere. You are not going to see one at the dealership like most
cars, so it’s a very exclusive car. For the people that are here to be
able to see a Koenigsegg is quite something to see. It’s been nice
everyone just love the car and they’ve all said it is a great experience
to actually see the car that they have heard so much about. You go on
you tube and topgear and see films of the car and what it does and then
the performance of it. This car right here is a 254 + miles per hour
car. It is the fastest production car. It is a very special situation
for people to be actually see the car.
PGM: What is the price tag on the Koenigsegg CCXR?
KP: This particular car is $1.4 million
PGM: Do you own any of them?
KP: No, I don’t I just sell them.
PGM: Where can you actually drive this car?
KP: You know, I would say Kansas is probably a good space. It
also holds the record for the highest speeding ticket in the country, so
that’s one thing we are very proud of also. About 230 - 240 miles an
hour. It is a great car to drive, you can drive it on the highway, so
even though it has that performance capabilities it is a great driving
car. Now would you drive it that fast? No I would not recommend driving
over the speed limit. However you do have the capability if you do
happen to be somewhere where you can exercise the power that this car
PGM: How long has it been around?
KP: Chrisitan von Koenigsegg started building cars in the
late 90’s in the states. It just got emolliated to be sold in the states
in the last few years, and we are just waiting for some California
certification, which should be approved right after the first of the
year, so we can sell in California. It is available through the other
states. California is the the only state that we need to get certified,
because of the emmissions, it is a lot more strict in California.
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