PR Couture - Fashion PR's Haute Spot  

Join PR Couture founder Crosby Noricks and Charleston Fashion Week Creative Director Ayoka Lucas as they discuss the history behind Charleston Fashion Week, highlights of the event as well as and the in's and out's of producing an intensive event like fashion week. About Ayoka Ayoka Lucas’career as an innovative stylist began more than a decade ago in Atlanta, where she styled a local nightlife columnist and other celebrities. After relocating to Charleston, she wrote a weekly column that combined fashion, pop culture, and local events for Charleston City Paper. Lucas then joined the Charleston magazine team as style editor, producing the magazine’s monthly Style File, quarterly fashion features, and ongoing style blog. She is also the creative visionary behind Charleston magazine’s Charleston Fashion Week, which has received national recognition and been named one of the Southeast Tourism Society’s Top 20 Events for March 2009. Lucas also serves as style editor for Charleston Home and Charleston Weddings magazines and as a contributing fashion correspondent on NBC News 2, ABC News 4’s Lowcountry Live, and 95SX-FM’s Two Girls and a Guy morning show.