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Word-of-Mouth Marketing: It's more than you think

  • Broadcast in Marketing



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Referrals and word-of-mouth marketing and networking are often misunderstood.  There are subtle differences in how you approach your network and relationships that can create huge results.

What are some of the common mistakes that are made and how can you unlock the potential of your network in 60 -90 days?

To learn this and more, tune in as host Kelly Galea interviews referral marketing expert Eric Dieckmann.


Eric Dieckmann is the Executive Director for Central Florida and Northeast Florida BNI (Business Network International). He trains individuals and companies how to grow a consistent referral business. Over the last 14 plus years of involvement in BNI, he has trained over 5000 members in Referral and word-of-mouth marketing. He has been fortunate over the years to be exposed to a multitude of businesses and has gained a very unique perspective on the business world. Last year the BNI regions generated over $24 million dollars in referral business.

In 2011, Eric was nominated for the 40 under 40 in Orlando.  In 2012, he was featured in the Jacksonville Business Journal.

Eric has completed over two years of training through the Referral Institute and has been a speaker at National and International Conferences. He started Real World Referrals in 2014 as a way to be able to share his experience and training with individuals and sales teams.

Eric has also held a variety of other positions and sales jobs as well. Through those jobs and opportunities, referrals and relationships have been the key driving force behind his success. In working in both small locally owned companies and large nationwide companies, he has gained valuable experience of the power of connections and how, when properly leveraged, they can create win-win situations for everyone.