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Therese Borchard & Brett Clay on Scott Cluthe's Positively Incorrect! Radio

  Broadcast in Entertainment

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My first guest is the highly praised Therese Borchard, talking about her latest book, The Pocket Therapist. Therese Borchard is the author of the hit daily blog “Beyond Blue” on Beliefnet.com, which is featured weekly on The Huffington Post and was voted by PsychCentral.com as one of the top 10 depression blogs. She has just published her memoir, Beyond Blue: Surviving Depression & Anxiety and Making the Most of Bad Genes, and The Pocket Therapist: An Emotional Survival Guide. Therese is becoming a top go-to expert in the field of pop-psychology. Her work has recently been cited in The Wall Street Journal, the Atlantic, USA Today, Guideposts, and on Time.com, CNN.com, and Yahoo! She has been featured in O magazine, Psychology Today, Parenting, More, Redbook, Ladies’ Home Journal, and the Washington Post. Scott’s second guest Thursday is Brett Clay, author of the newly released, Selling Change: 101 Secrets for Growing Sales by Leading Change. In an era of globalization and Internet commoditization, salespeople are in danger of becoming irrelevant. In this Darwinian environment, the traditional approach of selling solutions to problems no longer creates profitable differentiation. To survive, salespeople must become agents of change and help customers achieve their goals rather than simply solve their problems. This new, change-centric approach is the next evolution in selling, enabling you to develop deeper, more profitable customer relationships and become more agile and adaptive to changing conditions. With twenty years of experience, most recently with Microsoft, Brett Clay has developed a complete toolset for change-centric salespeople, including 101 secrets for growing sales and delivering high value to customers. Brett Clay is the founder and CEO of Change Leadership Group, bringing 20 years of sales and marketing experience, most recently with Microsoft Corporation.
Tags:
the pocket therapist
therese borchard
brett clay
selling change
scott cluthe
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