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The foundation of the Pivotal Plays campaign is all about showcasing the often-unsung heroes who have performed amazing things that may have been overlooked.
Much like athletes whose actions are vitally important to the outcome of a game – though aren’t getting the recognition they deserve -- Pivotal Plays are all about finding stories of achievement, progress and the things that define our every day.
Whether it is something that occurs in the community, on the playing field in sports, in business or in government, the Pivotal Plays program is about giving credit where credit is due. We want to recognize the individuals, groups, teams and organizations that perform those achievements and bring them to light.
Erik Ayers, Vice President of Marketing at MorganFranklin, discusses why uncovering and recognizing these Pivotal Plays is paramount to the campaign itself.
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