Internet Marketing Strategies for Businesses with Expert Jason Verdelli, President of Phase 2 Solutions, LLC  

Show Notes

• Archived Blog Post

  Date / Time: 3/23/2009 4:15 AM UTC

  How to Build a Quality Email Database of NEW people
  

  As an owner of an internet marketing company, Phase 2 Solutions, I have been responsible for managing email campaigns for hundred of different clients. One thing I have learn over the years and research and practice is that you can follow all of the rules of email marketing and do everything right in the process, but if the quality of your database is not matching that you are going to struggle. I have found that average open rates in email campaigns tend to range around 30-50%. The most successful clients ranged around a 50-70% open rates. The main difference in the average campaigns versus very successful campaigns is the email list. Although proper email aesthetics, subject lines and messaging are important, the who is receiving that information is above all. Most people find very poor results from email marketing when they send to a list of business cards that they picked up at a networking event or email addresses from a list that was purchased or entered from a membership book. The rate of return these types of lists are approx. 1%. This is where most people who use email marketing as a tool to market their business get discouraged and don’t understand why it is not working as effective as they have been told or heard from others.The email list starts with relationships. Ask yourself the following questions: Who are my current clients?How often do I come in contact with my clients during a week/month/year?What do my client appreciate more than anything?How well connected are my clients in the community? These are just a few of many different questions that you need to ask yourself when you are looking to enhance your campaigns. The key to success to building a quality email database that will produce results is to understand the power of relationships. Within relationships witholds one of the most important element in sales and life for that matter: TRUST. You build relationships to eventually build trust. Everyone around has relationships so let’s start there. First, try thinking of 10 people that you know very well. Second, name at least 2 people that have strong relationships with each of the 10 people. Now we need to find a way to transfer trust that the 10 people that surround you withold and give it to the people they have relationships with. You may ask, How can that be possible? I am here to tell you it is possible and it is actually quite easy. You need to learn how to leverage online tools to streamline and automate these actions. Programs, such as Forward My Flyer, that facilitate this activity give you the ability to provide an incentive to your current clients or closer business colleagues by simply sending them to a web page with a simple form. Have them fill out their name and information and their friend or business colleagues information and the system will automate the entire process from messages to flyer or gift voucher graphics with their data on it so everything is personalized. Take the data from programs like this and transform it correctly into an email marketing sending service (i.e. Constant Contact). It is important to name your data field in your email marketing program so that the recipients (the people that your closest people have relationships with), see that they are receiving information because of somebody they knew had sent them information about your business. Learning how to customized the data within email marketing programs like this can make your open rates and click thru rates skyrocket. To get started in  your planning process to implement a strategy like this, simply pull out a sheet of paper and write your name in the center of it. Draw a circle around your name and another circle outside of that. Once you have complete that start listing everyone you know closely within the two circles. Then draw another circle and jot down who you know that they know. Continue on until you cannot draw any more circles. Your immediate goal should be to draw ten circles. Most of you will stop around 3 or 4. Take some of the ideas that I have shared in this article and put them to action and reach that 10. Once you have reached that 10 and are habituating this process to where you can start drawing 50 circles, you will slowly become a online viral marketing expert. Be sure to check back daily as I will continue to write more articles pertaining to this topic and other relevant topics. Here is a great website to get started in your online viral marketing effort:
  
  Forward My Flyer.com - Online Viral Marketing and Quality Email List Build Reaching NEW people
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  • email database
  • email marketing
  • email list
  • marketing ideas
  • internet marketing
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