ALL THINGS THAT MATTER  

The Book Promo 101 series is a way for me to share the things I've learned in my promotional work over the last 16 years. Many authors I know don't really want to take the time away from writing to promote, but what's the point of having your

The Frugal Book Promoter:                                     

How to Do What Your Publisher Won't 

By award-winning author and publicity expert Carolyn Howard-Johnson
Nonfiction
ISBN: 1-932993-10-X (trade paperback)
ISBN: 1-932993-11-8 (e-book)  

PUBLISHER:  Star Publish 

For about five cents a day THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON'T assures your book the best possible start in life. Full of nitty-gritty how-to's for getting nearly free publicity, Carolyn Howard-Johnson shares her professional experience as well as practical tips gleaned from the successes of her own book campaigns.

Carolyn is an award-winning author of both fiction and nonfiction and former publicist for the New York PR firm that instituted the "10 Best Dressed List." She wrote Frugal to use as a text/syllabus for her UCLA Extension Writers' Program class, "Savvy Marketing for New Authors."

THE FRUGAL BOOK PROMOTER tells authors how to do what their publishers can’t or won’t and why authors can do their own promotion better than a PR professional. It gives authors hundreds of nearly free promotion ideas; they may then pick and choose those that fit their pocketbooks and their personalities.