Pharmaguy

Pharma Marketing Talk

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Interviews of leaders and innovators in pharmaceutical marketing.

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Univadis in France Gets Social Pharmaguy interviews Thibaud Guymard, Digital Marketing Manager at MSD France, who talks about Comuniti, a new online community that is part of MSD France's Univadis service exclusively for healthcare professionals. Questions/Topics of Discussion Give us a quick overview of Comuniti? What's the "value proposition" for physicians and for MSD? How is Comuniti integrated with the Univadis service? Will this kind of service be offered by Univadis in other countries? What's the competition and how do you see Comuniti being unique? Comuniti is in beta right now (as of Q4 2014). When will it be fully launched? Have you received any feedback from users that you can share with us? What do you see in the future for Comuniti? For example, do you envision a mobile app version?
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On-Demand Episodes

How the Two Can Work Together Successfully A conversation with Andrew Schorr, Founder and Host of PatientPower.info about "web-savvy" patients and the role of patient advocates in pharmaceutical marketing and communications.

A Pharma Social Media Pioneer Looks Back & Ahead A conversation with Alex Butler, Managing Director at The Earthworks and recipient of the first Pharmaguy Social Media Pioneer Award. We look back over the past three years since Alex... more

A conversation with Todd D. Clark, President of Value of Insight Consulting (VOI) and the author of pharmahandbook and generichandbook, about the U.S. Rx prescription drug "Utilization Plateau." The discussion will feature a recent white... more

A Framework for Measuring Pharmaceutical Marketing Performance A conversation with Mark Goldstone and Venkat Gullapalli, MD, Co-CEOs, Medikly, about a better way to reach, engage and understand healthcare professionals... more

A New Pharma Commercial Model A conversation with Rob Halkes, MHA, Managing Consultant/Owner, Health Business Consult, about a new commercial model for a pharmaceutical market approach, which puts the customer's needs... more

Enough is Enough. It's Not Rocket Science! A conversation with Dyan Bryson, VP, Patient Enablement Services at Indegene Lifesystems Pvt. Ltd. and Managing Director, Inspired Health Strategies, LLC, about what it will take for the... more

The Need for Social Media Training A conversation with Alexandra Fulford, Principal at Healthcare Management Consultants, Ltd and known as @Pharmaguapa on Twitter. We discuss the need for social media training of... more

Ghostwriting, Celebrities, Symptom Quizzes, Numbers A conversation with Adriane Fugh-Berman, MD, Associate Professor at Georgetown University Medical Center and Director of PharmedOut. We discuss how the marketing of... more

How GE Healthcare Uses Social Media & Gaming to Promote and Motivate Healthy Lifestyles A conversation with Angel Gonzalez, Founder & CEO, Ideagoras, Veronica Botet, Global Manager, Digital and Social Media, GE... more

What to Worry About After FDA Publishes Its "Final" Guidelines A conversation with Bradley Merrill Thompson, Member of the Firm at Epstein Becker & Green and General Counsel to the mHealth Regulatory Coalition. We discuss... more

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