Pharmaguy

Pharma Marketing Talk

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Interviews of leaders and innovators in pharmaceutical marketing.

On-Demand Episodes

Truvio Emphasizes the Importance of Patients' Voices A conversation with WEGO Health CEO Jack Barrette and Fabio Gratton, co-founder and CEO of Vocalize, about Truvio, a new mobile-based market research tool that brings... more

Few Are Outright False But Many May Be Misleading A conversation with Adrienne E. Faerber, PhD, and David H. Kreling, PhD, about the results of their recently published study on the content analysis of claims made in TV... more

Hint: It Builds Healthcare Professional Relationships A conversation with Shona L. Davies, Global Communications & Programme Leader, Associate Director, Merck Customer Centricity, Merck & Co Inc., about Univadis, a leading and... more

How the Two Can Work Together Successfully A conversation with Andrew Schorr, Founder and Host of PatientPower.info about "web-savvy" patients and the role of patient advocates in pharmaceutical marketing and communications.

A Pharma Social Media Pioneer Looks Back & Ahead A conversation with Alex Butler, Managing Director at The Earthworks and recipient of the first Pharmaguy Social Media Pioneer Award. We look back over the past three years since Alex... more

A conversation with Todd D. Clark, President of Value of Insight Consulting (VOI) and the author of pharmahandbook and generichandbook, about the U.S. Rx prescription drug "Utilization Plateau." The discussion will feature a recent white... more

A Framework for Measuring Pharmaceutical Marketing Performance A conversation with Mark Goldstone and Venkat Gullapalli, MD, Co-CEOs, Medikly, about a better way to reach, engage and understand healthcare professionals... more

A New Pharma Commercial Model A conversation with Rob Halkes, MHA, Managing Consultant/Owner, Health Business Consult, about a new commercial model for a pharmaceutical market approach, which puts the customer's needs... more

Enough is Enough. It's Not Rocket Science! A conversation with Dyan Bryson, VP, Patient Enablement Services at Indegene Lifesystems Pvt. Ltd. and Managing Director, Inspired Health Strategies, LLC, about what it will take for the... more

The Need for Social Media Training A conversation with Alexandra Fulford, Principal at Healthcare Management Consultants, Ltd and known as @Pharmaguapa on Twitter. We discuss the need for social media training of... more

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