Pharma Marketing Talk


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Interviews of leaders and innovators in pharmaceutical marketing.

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Will New FDA Guidelines Allow Pharma to Join In? Pharmaguy interviews Peter Kirk, CEO & Sermo, who talks about the nature and value of physician discussions on Sermo and how pharma can engage docs on social media sites and online discussion boards. Questions/Topics of Discussion Tell us a bit about Sermo and the physician members. Are physician members engaged in meaningful discussions on Sermo? What are they discussing? Jeff Tangney, CEO of Doximity, said most online physician discussions were mundane and not related to medical practice. In the past Sermo has worked with pharma companies such as Pfizer to bring them into these discussions (see here). How did that work? Was it successful? What kinds of discussions do physicians on Sermo want to have with pharma? In your opinion, what impact will the recent FDA guidelines have on how the pharmaceutical industry engages physicians on social media sites and discussion boards such as Sermo. What value can pharma marketers gain from engaging in physician discussions via social media? What values can physicians gain?
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On-Demand Episodes

A Lundbeck-Epilepsy Foundation Case Study Pharmaguy interviews John Griffith, Maureen Winigrad, and David Winigrad, Principals at Centric Infographics, about their company's audience-centric and data-driven infographics system. The... more

Pharma Must Dispel the One-Size-Fits-All Approach Ryan McGuire, Research Team Leader, and Sarah Ray, Research Analyst, Cutting Edge Information, join Pharmaguy to discuss top-level results of the "Pharmaceutical Mobile Health:... more

Better Communications, Better Patient Experiences, & Better Solutions A conversation with Trish Nettleship, Director, Social Media & Influence, UCB, Inc., about her company's approach to social media and patient centricity, which... more

John Mack interviews Pharmaguy about his decision to "break away" from John Mack and to focus his efforts on speaking at live events and webinars and engaging with his many followers via social networks such as Twitter, Pharma... more

Truvio Emphasizes the Importance of Patients' Voices A conversation with WEGO Health CEO Jack Barrette and Fabio Gratton, co-founder and CEO of Vocalize, about Truvio, a new mobile-based market research tool that brings... more

Few Are Outright False But Many May Be Misleading A conversation with Adrienne E. Faerber, PhD, and David H. Kreling, PhD, about the results of their recently published study on the content analysis of claims made in TV... more

Hint: It Builds Healthcare Professional Relationships A conversation with Shona L. Davies, Global Communications & Programme Leader, Associate Director, Merck Customer Centricity, Merck & Co Inc., about Univadis, a leading and... more

How the Two Can Work Together Successfully A conversation with Andrew Schorr, Founder and Host of about "web-savvy" patients and the role of patient advocates in pharmaceutical marketing and communications.

A Pharma Social Media Pioneer Looks Back & Ahead A conversation with Alex Butler, Managing Director at The Earthworks and recipient of the first Pharmaguy Social Media Pioneer Award. We look back over the past three years since Alex... more

A conversation with Todd D. Clark, President of Value of Insight Consulting (VOI) and the author of pharmahandbook and generichandbook, about the U.S. Rx prescription drug "Utilization Plateau." The discussion will feature a recent white... more