Pharma Marketing Talk


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Interviews of leaders and innovators in pharmaceutical marketing.

On-Demand Episodes

Boost sales and develop direct relationships with consumers by imbuing Rx brands with human characteristics. Pharmaguy interviews Lea Katsanis, PhD, Marketing Professor at Concordia University's John Molson School of Business,... more

How to Balance Learning Objectives & Gameplay Without All the Stress Pharmaguy interviews Andy Yeoman, co-founder of Focus Active Learning, about making games that work for patients. The only way to get it right is to... more

How "Complete the Pair" Helps Open Doors Pharmaguy interviews Goose Lopez-Torres, Principal & Founder, Complete the Pair, LLC, about how his company, in conjunction with Soles4Souls - the largest shoe-based charity in... more

A Lundbeck-Epilepsy Foundation Case Study Pharmaguy interviews John Griffith, Maureen Winigrad, and David Winigrad, Principals at Centric Infographics, about their company's audience-centric and data-driven infographics system. The... more

Pharma Must Dispel the One-Size-Fits-All Approach Ryan McGuire, Research Team Leader, and Sarah Ray, Research Analyst, Cutting Edge Information, join Pharmaguy to discuss top-level results of the "Pharmaceutical Mobile Health:... more

Better Communications, Better Patient Experiences, & Better Solutions A conversation with Trish Nettleship, Director, Social Media & Influence, UCB, Inc., about her company's approach to social media and patient centricity, which... more

John Mack interviews Pharmaguy about his decision to "break away" from John Mack and to focus his efforts on speaking at live events and webinars and engaging with his many followers via social networks such as Twitter, Pharma... more

Truvio Emphasizes the Importance of Patients' Voices A conversation with WEGO Health CEO Jack Barrette and Fabio Gratton, co-founder and CEO of Vocalize, about Truvio, a new mobile-based market research tool that brings... more

Few Are Outright False But Many May Be Misleading A conversation with Adrienne E. Faerber, PhD, and David H. Kreling, PhD, about the results of their recently published study on the content analysis of claims made in TV... more

Hint: It Builds Healthcare Professional Relationships A conversation with Shona L. Davies, Global Communications & Programme Leader, Associate Director, Merck Customer Centricity, Merck & Co Inc., about Univadis, a leading and... more