Pharma Marketing Talk


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Interviews of leaders and innovators in pharmaceutical marketing.

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The Sharps Patient Support System Pharmaguy interviews David P. Tusa, CEO and President, Sharps Compliance, Inc.(see Bio), who describes The Sharps Patient Support System and how his company collects data from sharps containers to determine whether patients are adhering to their medication therapies. Questions/Topics of Discussion Can you tell us what kinds of patients use "sharps" for self-injection? What makes this a unique patient group? What unique challenges do they face? What data can you collect from disposed sharps? How can pharmaceutical product managers use this data to improve patient adherence & formulary position? What other adherence-related services do you offer through The Sharps Patient Support System? How does the program work? Do patients enroll in this program?
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On-Demand Episodes

Truvio Emphasizes the Importance of Patients' Voices A conversation with WEGO Health CEO Jack Barrette and Fabio Gratton, co-founder and CEO of Vocalize, about Truvio, a new mobile-based market research tool that brings... more

Few Are Outright False But Many May Be Misleading A conversation with Adrienne E. Faerber, PhD, and David H. Kreling, PhD, about the results of their recently published study on the content analysis of claims made in TV... more

Hint: It Builds Healthcare Professional Relationships A conversation with Shona L. Davies, Global Communications & Programme Leader, Associate Director, Merck Customer Centricity, Merck & Co Inc., about Univadis, a leading and... more

How the Two Can Work Together Successfully A conversation with Andrew Schorr, Founder and Host of about "web-savvy" patients and the role of patient advocates in pharmaceutical marketing and communications.

A Pharma Social Media Pioneer Looks Back & Ahead A conversation with Alex Butler, Managing Director at The Earthworks and recipient of the first Pharmaguy Social Media Pioneer Award. We look back over the past three years since Alex... more

A conversation with Todd D. Clark, President of Value of Insight Consulting (VOI) and the author of pharmahandbook and generichandbook, about the U.S. Rx prescription drug "Utilization Plateau." The discussion will feature a recent white... more

A Framework for Measuring Pharmaceutical Marketing Performance A conversation with Mark Goldstone and Venkat Gullapalli, MD, Co-CEOs, Medikly, about a better way to reach, engage and understand healthcare professionals... more

A New Pharma Commercial Model A conversation with Rob Halkes, MHA, Managing Consultant/Owner, Health Business Consult, about a new commercial model for a pharmaceutical market approach, which puts the customer's needs... more

Enough is Enough. It's Not Rocket Science! A conversation with Dyan Bryson, VP, Patient Enablement Services at Indegene Lifesystems Pvt. Ltd. and Managing Director, Inspired Health Strategies, LLC, about what it will take for the... more

The Need for Social Media Training A conversation with Alexandra Fulford, Principal at Healthcare Management Consultants, Ltd and known as @Pharmaguapa on Twitter. We discuss the need for social media training of... more