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Interviews of leaders and innovators in pharmaceutical marketing.

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Univadis in France Gets Social Pharmaguy interviews Thibaud Guymard, Digital Marketing Manager at MSD France, who talks about Comuniti, a new online community that is part of MSD France's Univadis service exclusively for healthcare professionals. Questions/Topics of Discussion Give us a quick overview of Comuniti? What's the "value proposition" for physicians and for MSD? How is Comuniti integrated with the Univadis service? Will this kind of service be offered by Univadis in other countries? What's the competition and how do you see Comuniti being unique? Comuniti is in beta right now (as of Q4 2014). When will it be fully launched? Have you received any feedback from users that you can share with us? What do you see in the future for Comuniti? For example, do you envision a mobile app version?
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On-Demand Episodes

Disease mongering is a term used to describe a perceived attempt by pharmaceutical companies to promote public awareness of (frequently harmless) conditions or diseases with the aim of increasing sales of medication.Guests:... more

A Pharma Marketing Roundtable discussion devoted to likely new legislation.

John Mack interviews industry speakers live at the eyeforpharma e-Communication and Online Marketing conference

Professor Jim Avery at University of Oklahoma's Gaylord College of Mass Communication discusses preparing graduate students for a career in health advertising.

Pharma Marketing News

  • by Pharmaguy
Pharma Marketing News is an independent monthly electronic newsletter focused on issues of importance to pharmaceutical marketing executives. It is a service of the Pharma Marketing Network - The First Forum for Pharmaceutical... more