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Pharma Marketing Talk

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Interviews of leaders and innovators in pharmaceutical marketing.

On-Demand Episodes

An interview with Cary Byrd, founder of eDrugSearch.com, an online Rx search site and blog.

An interview with Fard Johnmar, founder of Envision Solutions, a healthcare marketing communications consultancy, and creator of the HealthcareVOX blog.

An interview with Jim Edwards, Senior Editor, Brandweek, who just started his own blog: BrandweekNRX. Will blogging corrupt journalists or vice versa?

I interview Jay Silverstein, the COO of Revolution Health, about its new health portal web site. I am particularly interested in the "social networking" aspect of the site where users can rate products and post comments. Will pharmaceutical... more

The return on investments for traditional pharma marketing channels -- TV, drug reps, print -- is declining. Increase marketing ROI using "social networking" and other Web 2.0 technologies.

Disease mongering is a term used to describe a perceived attempt by pharmaceutical companies to promote public awareness of (frequently harmless) conditions or diseases with the aim of increasing sales of medication.Guests:... more

A Pharma Marketing Roundtable discussion devoted to likely new legislation.

John Mack interviews industry speakers live at the eyeforpharma e-Communication and Online Marketing conference

Professor Jim Avery at University of Oklahoma's Gaylord College of Mass Communication discusses preparing graduate students for a career in health advertising.
Pharmaguy

Pharma Marketing News

  • by Pharmaguy
Pharma Marketing News is an independent monthly electronic newsletter focused on issues of importance to pharmaceutical marketing executives. It is a service of the Pharma Marketing Network - The First Forum for Pharmaceutical... more

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