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Pharma Marketing Talk


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Interviews of leaders and innovators in pharmaceutical marketing.

On-Demand Episodes

Why DTC Ads are Ineffective and How Innovative Pretesting Techniques Can Improve Them. An interview with Lee Weinblatt of Pretesting.

Data Mining and Scoring Consumer-Generated Content About Botox, Restylane and Other Brands. An interview with Mark De Paoli of BrandIntel.

Is Pharma-sponsored Physician Education Biased? An interview with Daniel Carlat, M.D., Assistant Clinical Professor of Psychiatry at Tufts University School of Medicine.

Strategies to Improve Interactions with Key Physicians. An interview with Joseph Puopolo, Director of Marketing, Merge Rx

How Disruption Can Lead to Game-changing Ideas. An interview with Anne Devereux, CEO of LyonHeart and TBWA\WorldHealth.

Comics Advancing the Cause of Disease Awareness and Education Among Children

Learn how you can decrease time to market and reduce costs to deploy strategic initiatives.

How to use Mobile Marketing to Boost Your Repsonse Rate and Marketing ROI

Exploring Blogs as a Counter to Other Sources of Drug and Medical Information

A discussion with Edge Dynamics CEO, Henry Olson on leveraging channel sales data for competitive advantage.