Pharma Marketing Talk


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Interviews of leaders and innovators in pharmaceutical marketing.

On-Demand Episodes

The new Customer Manages Relationship marketing strategy is one way that pharma marketers can create a new beginning with patients and phsyicians. Alfred O'Neill of Ryan TrueHealth explains how.

An interview with Cary Byrd, founder of, an online Rx search site and blog.

An interview with Fard Johnmar, founder of Envision Solutions, a healthcare marketing communications consultancy, and creator of the HealthcareVOX blog.

An interview with Jim Edwards, Senior Editor, Brandweek, who just started his own blog: BrandweekNRX. Will blogging corrupt journalists or vice versa?

I interview Jay Silverstein, the COO of Revolution Health, about its new health portal web site. I am particularly interested in the "social networking" aspect of the site where users can rate products and post comments. Will pharmaceutical... more

The return on investments for traditional pharma marketing channels -- TV, drug reps, print -- is declining. Increase marketing ROI using "social networking" and other Web 2.0 technologies.

Disease mongering is a term used to describe a perceived attempt by pharmaceutical companies to promote public awareness of (frequently harmless) conditions or diseases with the aim of increasing sales of medication.Guests:... more

A Pharma Marketing Roundtable discussion devoted to likely new legislation.

John Mack interviews industry speakers live at the eyeforpharma e-Communication and Online Marketing conference

Professor Jim Avery at University of Oklahoma's Gaylord College of Mass Communication discusses preparing graduate students for a career in health advertising.