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Pharma Marketing Talk


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Interviews of leaders and innovators in pharmaceutical marketing.

On-Demand Episodes

Learn how you can decrease time to market and reduce costs to deploy strategic initiatives.

How to use Mobile Marketing to Boost Your Repsonse Rate and Marketing ROI

Exploring Blogs as a Counter to Other Sources of Drug and Medical Information

A discussion with Edge Dynamics CEO, Henry Olson on leveraging channel sales data for competitive advantage.

Join Mark Bard, president of Manhattan Research, and John Mack as they discuss physicians, technology, and the future of pharmaceutical sales and marketing strategy.

A new health awareness initiative intended to reach African Americans via churches and health ministries.

A discussion with Fard Johnmar of Envision Solutions focused on his company's recent survey about American opinion of pharma-non-profit cause alliances and the implication for the future of pharma cause marketing.

To date, efforts by regulators and the generic industry to combat Authorized Generics have been largely unsuccessful. With the new Democratic-controlled Congress and a federal budget increasingly burdened by pharmaceutical... more

The new Customer Manages Relationship marketing strategy is one way that pharma marketers can create a new beginning with patients and phsyicians. Alfred O'Neill of Ryan TrueHealth explains how.

An interview with Cary Byrd, founder of eDrugSearch.com, an online Rx search site and blog.