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Pharma Marketing Talk


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Interviews of leaders and innovators in pharmaceutical marketing.

On-Demand Episodes

Gaming Web 2.0 Sites, Bad Google Adwords, Wiki Edits, Phony Meta Tags, and Other Ways to Get Around the Rules in Online Marketing

Understand how your sales force can make themselves more effective by collaborating on web 2.0 tools, interactive opinion polls and wikis.

Not Just Regulatory Concerns are Holding Back Pharma from Doing More Online. An interview with Rich Meyer, Senior eMarketing Manager, Medtronic-Diabetes

Why DTC Ads are Ineffective and How Innovative Pretesting Techniques Can Improve Them. An interview with Lee Weinblatt of Pretesting.

Data Mining and Scoring Consumer-Generated Content About Botox, Restylane and Other Brands. An interview with Mark De Paoli of BrandIntel.

Is Pharma-sponsored Physician Education Biased? An interview with Daniel Carlat, M.D., Assistant Clinical Professor of Psychiatry at Tufts University School of Medicine.

Strategies to Improve Interactions with Key Physicians. An interview with Joseph Puopolo, Director of Marketing, Merge Rx

How Disruption Can Lead to Game-changing Ideas. An interview with Anne Devereux, CEO of LyonHeart and TBWA\WorldHealth.

Comics Advancing the Cause of Disease Awareness and Education Among Children

Learn how you can decrease time to market and reduce costs to deploy strategic initiatives.