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Pharma Marketing Talk


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Interviews of leaders and innovators in pharmaceutical marketing.

On-Demand Episodes

A conversation with Dr. Frank Antwerpes, President, DocCheck Medical Services GmbH.

Partnering with Pharm Force to increase the effectiveness of your marketing and sales efforts. A conversation with Matt Wick, Director of Sales, Pharm Force.

Open Physician Doors with Targeted Medical Information. A discussion with John Ryder, Vice President of Sales at Skyscape, a Marlborough, MA company that provides interactive, intelligent health solutions for desktop and mobile devices.

A Unique Technique to Reach Physicians with Targeted Brand Messaging. A conversation with manuel Prado, CEO of datumRx.

Pharma-Physician Peer-to-Peer Dialog via Sermo. A discussion with Daniel Palestrant, Founder & Chief Executive Officer, Sermo.

A preview of Pharmaceutical Executive's Sales and Marketing Summit with guest Patrick Clinton, Editor-in-Chief of Pharmaceutical executive Magazine.

A Color-coded Risk Rating System That Delivers Personal Saftey Alerts

If You Can't Define It, You Can't Measure It! A conversation with Dr. Andree K. Bates, President, Eularis

Gaming Web 2.0 Sites, Bad Google Adwords, Wiki Edits, Phony Meta Tags, and Other Ways to Get Around the Rules in Online Marketing

Understand how your sales force can make themselves more effective by collaborating on web 2.0 tools, interactive opinion polls and wikis.