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Pharmaguy

Pharma Marketing Talk

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Interviews of leaders and innovators in pharmaceutical marketing.

On-Demand Episodes

A Unique Technique to Reach Physicians with Targeted Brand Messaging. A conversation with manuel Prado, CEO of datumRx.

Pharma-Physician Peer-to-Peer Dialog via Sermo. A discussion with Daniel Palestrant, Founder & Chief Executive Officer, Sermo.

A preview of Pharmaceutical Executive's Sales and Marketing Summit with guest Patrick Clinton, Editor-in-Chief of Pharmaceutical executive Magazine.

A Color-coded Risk Rating System That Delivers Personal Saftey Alerts

If You Can't Define It, You Can't Measure It! A conversation with Dr. Andree K. Bates, President, Eularis

Gaming Web 2.0 Sites, Bad Google Adwords, Wiki Edits, Phony Meta Tags, and Other Ways to Get Around the Rules in Online Marketing

Understand how your sales force can make themselves more effective by collaborating on web 2.0 tools, interactive opinion polls and wikis.

Not Just Regulatory Concerns are Holding Back Pharma from Doing More Online. An interview with Rich Meyer, Senior eMarketing Manager, Medtronic-Diabetes

Why DTC Ads are Ineffective and How Innovative Pretesting Techniques Can Improve Them. An interview with Lee Weinblatt of Pretesting.

Data Mining and Scoring Consumer-Generated Content About Botox, Restylane and Other Brands. An interview with Mark De Paoli of BrandIntel.

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