Pharmaguy

Pharma Marketing Talk

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Interviews of leaders and innovators in pharmaceutical marketing.

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Univadis in France Gets Social Pharmaguy interviews Thibaud Guymard, Digital Marketing Manager at MSD France, who talks about Comuniti, a new online community that is part of MSD France's Univadis service exclusively for healthcare professionals. Questions/Topics of Discussion Give us a quick overview of Comuniti? What's the "value proposition" for physicians and for MSD? How is Comuniti integrated with the Univadis service? Will this kind of service be offered by Univadis in other countries? What's the competition and how do you see Comuniti being unique? Comuniti is in beta right now (as of Q4 2014). When will it be fully launched? Have you received any feedback from users that you can share with us? What do you see in the future for Comuniti? For example, do you envision a mobile app version?
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On-Demand Episodes

Join Mark Bard, president of Manhattan Research, and John Mack as they discuss physicians, technology, and the future of pharmaceutical sales and marketing strategy.

A new health awareness initiative intended to reach African Americans via churches and health ministries.

A discussion with Fard Johnmar of Envision Solutions focused on his company's recent survey about American opinion of pharma-non-profit cause alliances and the implication for the future of pharma cause marketing.

To date, efforts by regulators and the generic industry to combat Authorized Generics have been largely unsuccessful. With the new Democratic-controlled Congress and a federal budget increasingly burdened by pharmaceutical... more

The new Customer Manages Relationship marketing strategy is one way that pharma marketers can create a new beginning with patients and phsyicians. Alfred O'Neill of Ryan TrueHealth explains how.

An interview with Cary Byrd, founder of eDrugSearch.com, an online Rx search site and blog.

An interview with Fard Johnmar, founder of Envision Solutions, a healthcare marketing communications consultancy, and creator of the HealthcareVOX blog.

An interview with Jim Edwards, Senior Editor, Brandweek, who just started his own blog: BrandweekNRX. Will blogging corrupt journalists or vice versa?

I interview Jay Silverstein, the COO of Revolution Health, about its new health portal web site. I am particularly interested in the "social networking" aspect of the site where users can rate products and post comments. Will pharmaceutical... more

The return on investments for traditional pharma marketing channels -- TV, drug reps, print -- is declining. Increase marketing ROI using "social networking" and other Web 2.0 technologies.

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