Pharma Marketing Talk

Pharma Marketing Talk

Pharmaguy

On-Demand Episodes

00:30

An interview with Cary Byrd, founder of eDrugSearch.com, an online Rx search site and blog.
00:30

An interview with Fard Johnmar, founder of Envision Solutions, a healthcare marketing communications consultancy, and creator of the HealthcareVOX blog.
00:30

An interview with Jim Edwards, Senior Editor, Brandweek, who just started his own blog: BrandweekNRX. Will blogging corrupt journalists or vice versa?
00:30

I interview Jay Silverstein, the COO of Revolution Health, about its new health portal web site. I am particularly interested in the "social networking" aspect of the site where users can rate products and post comments. Will pharmaceutical... more
00:30

The return on investments for traditional pharma marketing channels -- TV, drug reps, print -- is declining. Increase marketing ROI using "social networking" and other Web 2.0 technologies.
00:30

Disease mongering is a term used to describe a perceived attempt by pharmaceutical companies to promote public awareness of (frequently harmless) conditions or diseases with the aim of increasing sales of medication.Guests:... more
00:30

A Pharma Marketing Roundtable discussion devoted to likely new legislation.
00:30

John Mack interviews industry speakers live at the eyeforpharma e-Communication and Online Marketing conference
00:30

Professor Jim Avery at University of Oklahoma's Gaylord College of Mass Communication discusses preparing graduate students for a career in health advertising.
Pharmaguy

Pharma Marketing News

  • by Pharmaguy
Pharma Marketing News is an independent monthly electronic newsletter focused on issues of importance to pharmaceutical marketing executives. It is a service of the Pharma Marketing Network - The First Forum for Pharmaceutical... more

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