Pharma Marketing Talk


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Interviews of leaders and innovators in pharmaceutical marketing.

On-Demand Episodes

A conversation in which Eugene Pozniak, Managing Director of Siyemi Learning, an independent, UK based provider of CME products and related services. Mr. Pozniak will evaluate the current status and value of CME in Europe, and how it... more

A conversation with Richard Meyer, eMarketing consultant and author of The World of DTC Marketing Blog about his views on the future pharmaceutical eMarketing -- where it's heading versus where it should be going.

A conversation with Greg Lee, Manager of Arista's Clinical Consultant Program, who will discuss how pharmaceutical companies can improve access to hospital-based physicians by deploying remote teams of clinical consultants vs.... more

A conversation with Darin Gilstrap, President & CEO of InnerCityMedicine Networks, about ICMNTV, its out-of-home digital disease awareness television network, which will be narrowcast to an estimated 10,000 medical practices... more

A conversation with Michael Parks, Vice President of Corporate Communications at Centocor, about the GeneRAtions(TM) surveys of rheumatoid arthritis (RA) patients and doctors specializing in RA treatment and how the results of these... more

Insights on Pharmaceutical Sales Rep Access and Appointment Policies of U.S. Office-based Physicians: Join John Mack and his guest David Escalante Jr., President and Chief Operating Officer, SK&A Information Services, Inc. in a... more

In the early 1990s, FDA ruled that PR communications such as video news releases were an extension of labeling, and would be regulated like advertisements. A conversation with representatives of the newly formed Center... more

The pharmaceutical and life sciences industry have a mixed record on the issue of employee racism and diversity. Yet there are many people of color working within these industries whose success stories are never told. In this podcast,... more

Pharma sales force cutbacks have put significant pressure on marketers to adopt other channels for reaching physicians. Guest Shaun McIver, co-founder, President and CEO of Streamlogics, Inc., will discuss trends that are creating a... more

A conversation with Paul Boidy, Executive Vice President, Sales and Customer Solutions at ReachMD who will give us a "former insider's" point of pharma's rep-centric strategy vs. ReachMD's ability to cost-effectively reach the... more