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Curation vs. Content Marketing: Which is Best for Pharma Marketers

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Pharmaguy

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Pharmaguy interviews Arsalan Arif, Publisher of Endpoints, about the benefits versus the drawbacks of content curation versus content marketing for pharmaceutical marketers in a social media world. We discuss the value of curated pharma/health content. Specifically:

  • Can pharma marketers do content curation? Or are they too focused on “content marketing?”

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