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Pharma's Use of Medical Conference Hashtags

  • Broadcast in Business



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Pharmaguy interviews digital consultant Len Starnes about the use of medical conference hashtags by the pharmaceutical industry.

The conversation covers these issues and questions:

  • What sparked this discussion about pharma's use of medical society conference hashtags?
  • The authors of the analysis describe Twitter conference reporting as a 'backchannel', implying that it is somehow covert. Is it?
  • Do you agree with the analysis that pharma disproportionately influences HCPs on conference hashtags?
  • Do you support the authors of the analysis that all pharma tweets on conference hashtags constitute ‘detailing’?
  • Should medical societies try to control conference hashtag use - is it possible or desirable?
  • What exactly are the authors of the analysis proposing?
  • Is self-regulation a better option for the pharma industry?