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Connecting the Social Media Dots

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Pharmaguy

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Which Pharma Companies are Succeeding in the Social Media Space?

Pharmaguy interviews Rebecca Canvin, Social Media Manager, and Rick Evans, Digital Strategist at Ogilvy Healthworld. We discuss the "Connecting the Dots" survey, which evaluated how 14 major pharma companies  were  performing  across  six  key  categories:  

  1. Social presence: How  many  social  networks  was  the  company  on?   
  2. Activity: Was  the  content  kept  fresh  with  regular  updates?
  3. Engagement: Were  the  companies    engaging  their  users  and  generating interest?    
  4. Social network: How  simple  and  intuitive  was  the   connection  between  social  networks?    
  5. Virality: Was  the  content  spread  around   the  social  sphere?
  6. Community Size: How  big  was  the  community?

Topics & Questions for Discussion, include:

  • Background to the report – the pharma social media landscape
  • What was analysed – the categories and how they are defined
  • What was learned – three distinct groups, key insights
  • Suggestions on how pharma can improve social media engagement
  • What's next this year?

 

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