Stop the Mobile Insanity!

New Strategies for Pharma in the mHealth Market

Pharmaguy interviews Ralf-Gordon Jahns, Managing Director, research2guidance (see Bio), who talks about his company's Pharma App Benchmarking 2014 report and what changes pharmaceutical companies must make in order to deliver more useful mHealth apps for consumers and patients and thereby become successful in the mHealth market.

Questions/Topics of Discussion

• Please review for us research2guidance's studies on successful mhealth app publishers.
• What differentiates successful publishers from the less successful ones: What works? What doesn't work?
• What sets them apart in terms of platform choice, experience, tool usage, API usage, size of app portfolio, etc.
• Is it a good strategy for pharma to develop and publish the next 700 apps in the next five years? What other roles might help Pharma increase their return on investment in the app market?
• Tell us about the mHealth Developer Economics survey that was just released?