Myrbetriq®'s Advertising Partnership with RunPee App
Pharmaguy interviews Walt Johnston, Vice President of US Marketing and New Product Planning, and Emily Sitrin Mason, Consumer Marketing Director - Urology Franchise, at Astellas (see Bios). We discuss a new partnership with Astellas Pharma US and the RunPee mobile app as part of the company's marketing campaign for Myrbetriq® (mirabegron) featuring an animated bladder character.
The RunPee app is a movie-viewing app that tells you the best time to "run and pee" without missing the best scenes. While the ultimate goal is to encourage individuals to speak with a health care professional about overactive bladder (OAB), Astellas is encouraging those who experience symptoms of OAB to enjoy the movies this summer and download the app to determine the best time to use the restroom during movies if needed.
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