The Emerging Virtual Medical Conference

Broadcast in Business

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Implications for Pharmacos, HCPs, and Patients

Pharmaguy interviews Len Starnes, Digital Healthcare Consultant, about the transformation of medical conferences/congresses from the physical to the virtual and the implications for pharmaceutical companies, healthcare professionals, and patients.

Questions/Topics of Discussion

  • What's driving the change?
  • Do you think medical societies are ready to embrace the changes, especially when digital may impact their traditional sources of income?
  • Are there any medical societies planning to use social media such as Twitter as part of its conference/educational program in 2014?
  • What are the implications for medical society social networks? Will they compete with the likes of Doximity,, Coliquio, Haoyisheng, etc.?
  • Most importantly, how should pharmaceutical companies and medical societies collaborate in the future when virtual-real world hybrid conferences are the norm?