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A Better Bladder DTC Campaign

  Broadcast in Business

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Astellas's Animated Pitch Organ for OAB

Pharmaguy interviews Walt Johnston, Vice President of US Marketing and New Product Planning at Astellas. We discuss a new pharmaceutical advertising campaign from Astellas that features an untreated bladder character "calling the shots" by interrupting a woman as she goes about her daily activities and urges her to go to the bathroom.

Tags:
pharmaceutical
marketing
Advertising
Astellas
DTC
Health
OAB
Overactive Bladder
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s:6270613
archived

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