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A Better Bladder DTC Campaign

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Astellas's Animated Pitch Organ for OAB

Pharmaguy interviews Walt Johnston, Vice President of US Marketing and New Product Planning at Astellas. We discuss a new pharmaceutical advertising campaign from Astellas that features an untreated bladder character "calling the shots" by interrupting a woman as she goes about her daily activities and urges her to go to the bathroom.

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