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Pharma Must Dispel the One-Size-Fits-All Approach
Ryan McGuire, Research Team Leader, and Sarah Ray, Research Analyst, Cutting Edge Information, join Pharmaguy to discuss top-level results of the "Pharmaceutical Mobile Health: Transforming Brand Marketing, Healthcare Communication and Patient Adherence" survey. Listen and learn how pharmaceutical companies are optimizing mobile health channels to better meet audience needs and to improve medication adherence, drug safety reporting, etc.
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