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UCB's Active Social Media Listening Approach

  Broadcast in Social Networking

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Better Communications, Better Patient Experiences, & Better Solutions

A conversation with Trish Nettleship, Director, Social Media & Influence, UCB, Inc., about her company's approach to social media and patient centricity, which involves active listening to understand patient needs and issues -- including adverse events -- and how this results in better communications and patient experiences.

Tags:
pharmaceutical
marketing
social media
health
UCB
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archived

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