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The Physician Value Index

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A Framework for Measuring Pharmaceutical Marketing Performance

A conversation with Mark Goldstone and Venkat Gullapalli, MD, Co-CEOs, Medikly, about a better way to reach, engage and understand healthcare professionals (HCPs) by gaining insights into the HCP journey through various digital touch points and highlighting how these touch points impact the behaviors and preferences of HCPs and their intent to prescribe.

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