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The Marketing of Low T ("Low Testosterone")

  Broadcast in Business

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Ghostwriting, Celebrities, Symptom Quizzes, Numbers

A conversation with Adriane Fugh-Berman, MD, Associate Professor at Georgetown University Medical Center and Director of PharmedOut.

We discuss how the marketing of Androgel uses ghostwriting, celebrities, symptom quizzes, and numbers to convince men and physicians that 'low testosterone' (Low T) is a medical condition that should be treated.

Tags:
pharmaceutical
Marketing
Health
Testosterone
Medicine
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