Pharma Marketing Talk

Get Social, #GetFit and Get Healthy

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How GE Healthcare Uses Social Media & Gaming to Promote and Motivate Healthy Lifestyles

A conversation with Angel Gonzalez, Founder & CEO, Ideagoras, Veronica Botet, Global Manager, Digital and Social Media, GE Healthcare. The discussion focues on the #GetFit initiative, a worldwide competition and social media campaign designed to raise public awareness about cancer prevention and to recognize competitors with external industry awards.

Tags:
Health
pharmaceutical
healthcare
cancer
marketing
Broadcast in Business
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