Pharmaguy

Pharmaguy

×  

Follow This Show

If you liked this show, you should follow Pharmaguy.

Google's Rapidly Disappearing (Free) Organic Search Data

Broadcast in Business

Call in to speak with the host

(347) 996-5894

h:755
s:4324041
archived

Impact on Pharma's Ability to Measure the Effectiveness of SEO Initiatives

A conversation with Domenico Tassone, Vice-President of Digital Analytics & Operations at The Encima Group, about the privacy setting introduced by Google last year, which now lists referring keywords from organic search as "not provided," and what this means for pharmaceutical marketers who need to measure the effectiveness of their search engine optimization (SEO) initiatives.

Comments

 comments