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Impact on Pharma's Ability to Measure the Effectiveness of SEO Initiatives
A conversation with Domenico Tassone, Vice-President of Digital Analytics & Operations at The Encima Group, about the privacy setting introduced by Google last year, which now lists referring keywords from organic search as "not provided," and what this means for pharmaceutical marketers who need to measure the effectiveness of their search engine optimization (SEO) initiatives.
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It's good to talk.