The (Near) Future of Digital Pharma

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Social, Mobile, Analytics, & the Cloud

A discussion with selected EU digital experts who will be speaking at the updcoming The 5th Annual Digital Pharma Europe conference.

A discussion with Philippe Kirby, EUCAN MCM IT Director, MSD (Europe) Inc., who previews his presentation at the upcoming 5th Annual Digital Pharma Europe conference. Kirby also discusses what the near future of pharma digital marketing has in store especially regarding use of the iPad, social media, and analytics (SMAC) in physician detailing.

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