Pharma Marketing Talk

TransCelerating and Crowdsourcing Pharma R&D

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A Critical Shift in Drug Development in the Post-Blockbuster World

Guests Thomas Krohn, Director, Clinical Open Innovation, Eli Lilly, Jerry Matczak, Community Manager for the Lilly Clinical Open Innovation Team, and Roland Andersson, Director for Accenture's Life Sciences R&D practice, discuss Lilly's Clinical Open Innovation project and the Transcelerate joint venture, both of which promote open source collaboration to speed development of new drugs.

Tags:
pharmaceutical
marketing
R and D
Open Source
Crowdsourcing
Broadcast in Business
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