Pharma Marketing Talk

Is Your (Marketing) Head in the Cloud?

Pharmaguy

Pharmaguy

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Exploring the new commercial model based on 'informed,' data-driven relationship marketing and technology. A conversation with Bob Harrell, VP of Marketing at Appature. Bob discusses the transformation currently underway in the pharma commercial model, as well as his company's "surprisingly simple" cloud-based marketing software platform for pharma and medical device companies.

Tags:
pharmaceutical
marketing
cloud
Appature
healthcare
Broadcast in Business
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