Exploring the new commercial model based on 'informed,' data-driven relationship marketing and technology. A conversation with Bob Harrell, VP of Marketing at Appature. Bob discusses the transformation currently underway in the pharma commercial model, as well as his company's "surprisingly simple" cloud-based marketing software platform for pharma and medical device companies.
Sorry we couldn't complete your registration. Please try again.
Please enter your email to finish creating your account.
Receive a personalized list of podcasts based on your preferences.