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Not Your Father's Pharma Sales Tchotchkes
A conversation with Jeff Baker, President and CEO, Noble, about the new world of physician "tchottchkes" that pharmaceutical companies give to physicians as aids for patient education. We will discuss the impact of PhRMA guidelines on physician gifts and the trend towards educational items such as Abbott's Trilipix-branded display of model blood vials to show physicians, patients, and pharmacists what blood actually looked like with varying levels of triglycerides.
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