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iPad Effectiveness in Clinical Settings

  Broadcast in Business

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Understanding What Physicians and Patients Desire from mHealth Apps

A conversation with Douglas Elwood, MD, MBA, Director, GMI Strategy and Innovation at Bristol-Myers Squibb, about one of the country's first and largest studies examining the utility of using iPads and other mobile devices in a real-time clinical setting, gathering insights on multiple variables associated with overall usage, app/website preferences, and aspects of daily clinical decision making and interactions.

Tags:
pharmaceutical
mHealth
Health
iPad
marketing
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