Pharma Marketing Talk

Delving Deeper Into Drug Risks

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A conversation with John J. Doyle, Sr. Vice President and Managing Director - Global Market Access at Quintiles, about the need for deeper knowledge of the inherent risks of pharmaceutical products.

This need was revealed by The New Health Report 2012, which is based on surveys of biopharmaceutical executives, managed care executives in the U.S., National Health Service executives in the U.K., patients living with chronic disease in both the U.S. and the U.K., and investors who focus on the healthcare sectors.

Tags:
pharmaceutical
Healthcare
drug risk
Marketing
Quintiles
Broadcast in Business
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