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Facebook Timelines for Brands

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The Implications for Pharma Companies

A conversation with Michael Spitz, VP, Engagement Planning, Ignite Health, and Fabio Gratton, Chief Innovation Officer, Ignite Health, about Facebook's Timeline for Brand Pages, which is scheduled to go live on March 30, 2012. We will focus on how Timeline Brand Pages may hold amazing promise and usher in a new era where pharma can begin to tell its own narratives and engage the public in a manner "truly transparent, credible, and trustworthy."

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