The Importance of Emotion in Evaluating Product Promotion

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Insight Into Physicians Minds

A conversation with Dr. Jeremy Pincus, Principal and Quantitative Team Leader, Forbes Consulting, about the importance of measuring physicians' emotions when evaluating product promotions. We talk about his company's propietary MindSight Emotional Assessment, which is a new way to gather data directly from the emotional brain by "talking in pictures."

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