Our Terms of Use and Privacy Policy have changed. We think you'll like them better this way.

The Importance of Emotion in Evaluating Product Promotion

  • Broadcast in Business
  • 0 comments
Pharmaguy

Pharmaguy

×  

Follow This Show

If you liked this show, you should follow Pharmaguy.

Call in to speak with the host

(347) 996-5894

h:755
s:2894685
archived

Insight Into Physicians Minds

A conversation with Dr. Jeremy Pincus, Principal and Quantitative Team Leader, Forbes Consulting, about the importance of measuring physicians' emotions when evaluating product promotions. We talk about his company's propietary MindSight Emotional Assessment, which is a new way to gather data directly from the emotional brain by "talking in pictures."

Comments

 comments