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A conversation with Seth Perlman, President, The Lathe, about the importance of choosing the right mobile platform and understanding the pros and cons involved when developing healthcare and pharma related applications.
Screen size and aspect ratios are just TWO of the variables in mobile platform specs that must be considered when developing any mobile application. An even more important factor that needs to be considered when selecting a platform for app development in pharma is the difference betweennative apps and mobile web apps. That choice has implications that range from market conditions to audience-specific considerations to the burden of maintenance and updates that comes with the launch of an app.
In short, mobile web apps are a viable alternative to native apps in many cases, and typically provide benefits that native apps cannot provide. The trick is designing them in such a way that they feel native to users and aren't quickly relegated to the "scrapp" heap.
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