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How Satisfied are Pharma Marketers With Their Digital Effort

  • Broadcast in Business



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A conversation with Fonny Schenck, Managing Partner/CEO, and Craig Parnell, Managing Partner North America, Across Health, about the 2011 EMEA digital marketing survey for life sciences.


When it comes to digital IQ, some brands are geniuses and some are feeble-minded idiots, according to the "L2 Digital IQ Index" for pharmaceutical brands, a first-of-its kind measurement of the digital competence of 51 pharma brands across eight therapeutic categories (see "Is Your Brand a Digital Genius or a Feeble-Minded Idiot?" and listen to this Pharma Marketing Talk podcast: "Pharma's Digital IQ").
That's what outside experts have to say about the digital efforts of pharmaceutical marketers. But how satisfied are pharma marketers themselves with their digital efforts?
For several years now, Across Health -- an agency with a focus on innovative pharma marketing consulting and eCRM -- has been running a unique digital landscape survey among life sciences leaders in the EU. The 2011 EMEA digital marketing survey reached a record amount of respondents and gives a 360&deg; view on the status, challenges and future of "The New Normal," aka digital, in life sciences