Pharma Marketing Talk

Patient Behavioral Coaching: An Innovative McKesson Patient Adherence Solution

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A conversation with Stacey Irving, Senior Director, Channel Marketing, and Derek Rago, VP Marketing & Strategy, at McKesson Patient Relationship Solutions, about the McKesson Pharmacy Intervention Program, which expands patient access to one-on-one behavioral coaching about the importance of taking medicines from retail pharmacists in the McKesson network.

Tags:
pharmaceutical
marketing
adherence
McKesson
health
Broadcast in Business
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