Pharma Marketing Talk

Physicians Favor Brands with Compelling Adherence Platform: Highlights of Physician Survey

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A conversation with Katrina S. Firlik, M.D., Chief Medical Officer, and John Ruvane, Vice President, Sales and Business Development, HealthPrize, highlighting results of an independent physician survey that suggests HealthPrize's patient adherence program can sway physician prescribing preferences.
Tags:
pharmaceutical
marketing
adherence
HealthPrize
health
Broadcast in Business
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