Pharma Marketing Talk

Evidence-Based Pharma Marketing: Using Science to Demonstrate Product Value

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A conversation with Preeti Pinto, Principal at Preeti Pinto Consulting, LLC and former Executive Director & Head of Promotional Regulatory Affairs at AstraZeneca US, about the use of comparative effectiveness and health outcomes data in the support of drug promotion to physicians, payers, and consumers.
Tags:
pharmaceutical
marketing
Physicians
Health
sales
Broadcast in Business
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