The Relevance of the Cluetrain Manifesto in a Social Media World

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Pharmaguy

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What's Still Not "Conversational" in Today's Markets? A conversation with Doc Searls, Senior Editor of Linux Journal and co-author of The Cluetrain Manifesto, about the relevance of the Manifesto for the pharmaceutical industry in today's social media world. Doc will preview the keynote presentation he plans to make at the upcoming Digital Pharma East conference.

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