Pharma Marketing Talk

The Great DTC Debate: Are Drug Marketers an Endangered Species?

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Robert Ehrlich, CEO and Chairman, DTC Perspectives, Inc., joins John Mack (@pharmaguy), Editor of Pharma Marketing News and creator of Pharma Marketing Blog, to debate whether or not DTC marketers are being pushed to extinction by government regulations and other forces.
Tags:
pharmaceutical
marketing
DTC
Ehrlich
Debate
Broadcast in Business
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archived

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