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Pharma's Digital IQ: Measuring the Digital Competence of Pharma Brands

  Broadcast in Business

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A conversation with Scott Hagedorn (PHD Network CEO) and Scott Galloway (L2 founder and NYU Professor of Brand Strategy) about the L2 Digital IQ Index for pharmaceutical brands, a first-of-its kind measurement of the digital competence of 51 pharma brands across eight therapeutic categories.
Tags:
pharmaceutical
marketing
Digital
business
health
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